Described as a refreshing twist on a classic look, the Clay range, recently launched by Verona, puts a vintage spin on the metro tile, providing a handmade feel.
With Metro tiles an enduringly popular choice for creating an eye-catching feature wall, Clay features a familiar rectangular format but comes in a slightly smaller size aimed to add subtle rustic charm.
At 65x130mm, this ceramic tile collection is said to be the height of versatility, thanks to its compact shape and striking colour palette. The collection comes in three trend-led shades including green, blue and dark grey, contemporary tones with an earthy feel, as well as Cotton, an off-white neutral.
Able to play a role in any retailer’s product offering, Metro tiles provide longevity, and will continue to be strong seller for decades to come, Verona says, particularly for tiling splashbacks, utility rooms and wetrooms.
Laura Hardaker-Graham, marketing manager at Verona, says: “We’ve really diversified our small format collection recently, and while we’ve introduced eclectic shapes, we wanted to make sure we were developing our metro offering as this style is a proven bestseller year on year. It truly is a futureproof design.”
To help support sales, handboards will be available for retailers to use in their showrooms, showcasing inspirational roomset photography to give customers styling ideas. Clay will also be added to the company’s InSitu room visualiser.