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A Principle of mass production

The Principle collection, from Parkside and Alusid, represents a “huge step forward” for the ceramic tile industry, the companies say, describing it as the world’s first mass produced 95% recycled content tile.

With a tile body reportedly made entirely from by-products (post-consumer recycled glass and ceramic) of other manufacturing processes, Principle is based on technology previously used in small batch production which is now said to be fully scalable. Made by adapting the tile body to work in standard ceramic production facilities, the companies say Principle achieves a similar like-to-like cost as some other twice-fired tiles.

The original Sequel Vibe requires making each tile by hand from low value glass and ceramic waste with capacity of approximately 50sqm per week. The technique developed for Principle uses the same low value materials, but sources them after a further production process for finer granules that can enter the machine-operated ceramic tile production cycle. Principle also addresses the energy used during production by eliminating the spray drying of almost all ceramic tiles in mass production today. This means the product uses approximately 35% less energy and approximately 75% less water than a similarly produced ceramic tile, according to Parkside.

Principle echoes a similar hand-made aesthetic to Vibe, with a colour and depth in each of the four tones inspired by the Victorian period. Measuring 29.5×7.3×0.8 cm, Principle is available in green, amber, blue and white.
0116 276 2532
[email protected]
www.parkside.co.uk

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