PCS is described as the UK’s premier manufacturer of high-performance construction products, designed to enhance the functionality and durability of buildings and homes. The company says it prides itself on “innovation, reliability and unparalleled performance in the construction industry”. This year marks a pivotal moment in the company’s journey as it unveils a complete rebrand that reflects its “evolution, ambition and commitment to delivering high-performance construction solutions”. The rebrand is more than a new look, the company says, “it’s a redefinition of who we are and our dedication to quality, customer satisfaction and the industry at large”.
A unified family of brands
The PCS family of brands have all grown to serve the diverse needs in construction. The flagship offerings, VipaBoard, VipaTray and AquaLay, along with a range of complementary products and accessories, are designed to provide performance and reliability. The company’s rebrand unites these offerings under a cohesive identity, ensuring every touchpoint communicates the same values of “trust, expertise and technical excellence”. This streamlined branding not only enhances recognition but also reflects the disciplined application of logos, typography and colours across the PCS portfolio.
The “next generation” in tile backer boards
At the heart of the company’s product portfolio is VipaBoard, a tile backer board which is the result of years of research, testing and refinement, reportedly culminating in a product that is engineered for versatility.
VipaBoard’s composition allows it to excel in diverse environments, says PCS, making it suitable for walls, floors, underfloor heating systems, external facades and even areas exposed to prolonged moisture or extreme temperatures. With 14% more thermal efficiency compared to competitors, PCS claims, it provides superior energy performance while reducing heat loss. Whether you’re working on residential projects or large-scale commercial installations, the company continues, VipaBoard delivers “unmatched reliability” and ease of use.
A digital transformation
Central to the rebrand is the launch of a new website, which serves as the “digital home” for the PCS family of brands. Designed to be as approachable and efficient as the company’s products, the new site is a hub for clients, distributors and industry professionals. It provides detailed product information and easy-to-navigate resources, providing an enhanced user experience designed to help visitors find what they need quickly and confidently.
This digital transformation also reportedly extends to how the company supports partners on the ground. “From in-store displays to online product catalogues,” the company says, “every interaction with the PCS brand reflects our commitment to clarity, quality and excellence.”
Expanding facilities, expanding horizons
The rebrand also aligns with significant expansions in the company’s manufacturing and operational capabilities. Over the past year, PCS has reportedly made substantial investments in its UK facilities to increase production capacity and enhance efficiency. These upgrades are aimed to allow the company to meet rising demand while reducing its carbon footprint.
A bold future ahead
The company concludes: “As we look to the future, our rebrand is a promise to both our customers and employees. It represents our unwavering attentiveness to quality, innovation and relationships. Whether you’re using our cutting-edge VipaBoard products or leveraging the patented advantages of AquaLay, you can trust that PCS stands for excellence. Welcome to PCS. The same trusted partner – now with a unified voice and vision.”
