Kerakoll, a B Corp-certified multinational operating in the building industry, has presented a multi-year project to redefine its corporate purpose and brand identity, developed in partnership with global brand consultancy firm Interbrand.
The updated corporate purpose: “To bring together passionate thinkers and makers to build better places to live” is said to sum up the company’s commitment to involving all stakeholders along the entire value chain, with the aim of creating better places to live. To do this, the group says it has taken on the role of an “aggregator of passionate people”: employees, architects, engineers, craftspeople and end-users who propose and implement innovative ideas and projects every day.
“Building Better Together” encapsulates the brand’s updated trajectory centred around internal and external guidance for business decisions.
“In line with our nature as a B Corp, awarded in 2023, Kerakoll’s challenge for the future is to make a positive impact in the construction industry and society as a whole.” commented Fabio Sghedoni vice-president of Kerakoll Group. “In an industry driven mainly by technical and operational aspects, our new narrative focus is on benefits for people and the environment,” underlined Alessandro Dondi, brand marketing & communication director of Kerakoll Group. “Together with the Interbrand team, we revised the logotype and the visual and verbal identity, the architecture of the entire offering and the packaging system. The new brand identity was driven by experimental and experiential research, aimed at exploring how materials and colours affect the relationships between people and the places they live in.”
www.kerakoll.com
