Readers of Tile & Stone Journal may recently have noticed a new name appearing in the ERP space. Intact Software has rebranded as GenetiQ. We spoke to Mark Gurney to understand the thinking behind the change – and what it means for tile and stone businesses considering their next ERP system.
Mark, readers may have noticed a new name appearing recently. Why move from Intact to GenetiQ?
The reason is fairly simple – both our business and our software have evolved over the years.
When we first started, the name Intact came from ‘Integrated Accounts’, reflecting the platform’s original finance focus. But over the past 34 years the system has grown far beyond that and now supports much more of your day-to-day operations across the business.
GenetiQ feels like a more natural fit for what the platform has become, and for the international business we’ve grown into.
The name brings together two ideas for us: the ‘genetics’ of the industries we work in – everything we’ve learned from working closely with our customers over the years – and the ‘iQ’ of the intelligent technology behind the platform today.
Most importantly, nothing else has changed. We’re the same company, the same people, with the same focus on supporting our customers – just with a name that better reflects where we are today and where we’re heading globally.
You mentioned the ‘genetics’ built into the platform. Can you give a few examples of how that shows up for tile and stone businesses?
You see it in the day-to-day details. Things like handling batch or shade variations properly, managing large product catalogues with images and specifications, and producing clear quotations customers can easily understand.
It’s also about having the right information available when your team needs it. Whether someone is helping a customer in the showroom or preparing a quote, they can quickly see product details, pricing and availability without switching between systems.
Many of the features we develop for this sector come from conversations we have with tile and stone businesses.
Every business runs slightly differently. How important is flexibility in an ERP system?
It’s hugely important. Things change in your business every day and your system needs to keep up. We believe your software should enable change and give you the freedom to shape your system around how you operate.
It shouldn’t mean bringing in a consultant or developer every time you need a tweak. Your in-house system owner should be able to keep improving your system using built-in tools such as those in GenetiQ Cloud.
That approach gives you far more control day-to-day, and over time helps keep the long-term cost of ownership down as well.
What do you think is the most overlooked factor when businesses are choosing a new ERP system?
The customer-partner relationship. The software obviously matters, but ERP is a long-term decision. You’re choosing a partner you’ll be working with for years.
When you’re implementing a system that will underpin your business, you need a team you can rely on – people you get along with, who understand your industry and stay involved well beyond go-live.
A customer recently described us as “super responsive”, which was lovely to hear because that’s exactly what we aim for – being accessible, collaborative and there to support customers as their business grows.
Where do you see ERP heading for businesses in sectors like tile and stone?
It’s firmly in the browser now – making systems faster, more user-friendly and easier to roll out across your team while keeping everything connected across the business.
AI is also starting to play a practical role in how systems support your day-to-day work. When it’s built into the platform, it can highlight useful information automatically – things like changes in customer behaviour or products that haven’t been reordered – without digging through reports.
That kind of information helps your team find answers faster and focus their time where it matters most.
Finally, what does GenetiQ represent for the future of the business?
It represents the next stage of our journey. Over the last three decades we’ve grown alongside our customers, and everything we’ve learned during that time is built into our GenetiQ Cloud platform.
At the same time, the business itself has grown – internationally, technologically and in the scale of organisations we support. For GenetiQ Cloud customers, that means a platform shaped by long experience but built on modern technology that can continue to evolve as your business changes.
For us, it reflects where we’ve come from – and where we’re taking our ERP platform next.
