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The geometric generation

While geometric design never loses its appeal, each year brings new twists to keep the trend fresh and up to date. Jayne Adamson, marketing manager at Verona, shares her expert opinion on the diversification of the geometric tile, and highlights the shapes and colours which will dominate interior design.

A classic look which has stood the test of time, geometric designs are essential to any retail tile offering, catering for consumers who love to bring pattern into their home and transform surfaces through shape and pattern.

While interior fashions evolve, geometric tiles remain and have flourished year on year with new designs bringing fresh inspiration. Certain eras lend themselves to geometric design. The hallways of Victorian townhouses were decadently decorated with patterned motifs and chequerboard tiles, while the living rooms of the 60s and 70s were famed for their eclecticism, incorporating a bold yet earthy colour palette with a fusion of baroque and Art Deco influence.

Today, geometric design continues to make a huge statement in homes and commercial projects. Over the last decade monochrome designs were particularly popular, but more recently homeowners have started to warm toward bright and pastel palettes to add charisma to living spaces – some may just need a little bit of convincing and tips on the best way to style them.

There are a few key style directions which will shape demand for geometric tiles over the next few years that should be incorporated into future tile collections to ensure consumers have a range to excite and inspire them.

Pastel pink and energising green

Two key colours in interiors right now are blush pink and dusty greens, such as sage, mint, and olive. Now featuring across everything from kitchen cabinets through to bathtubs, these colours are appealing to the homeowner who wants to inject colour into their home but in a subdued manner to create a modern look with playful character. There are a number of geometric inspired designs available which incorporate these on-trend colours, ideal for those looking for something classic but with a modern edge.

Heritage pattern

Still to this day, geometric design is influenced by the Victorian era. While black and white cheques are no longer the height of fashion, the repeating layout is still widely available with heritage patterns very much in demand. These intricate patterns, inspired by designs of old, are particularly suited to period homes as they bring charm and character in abundance. While encaustic tiles were known originally for their deep, earthy colour pallet, contemporary pallets of muted pastels and greys have brought this style bang up to date.

Striking shapes

Keep your product offering diverse by including plenty of alternative options. Transform the traditional idea of tiles with 3D effects in hexagonal, rhombus, and diamond formats. Inspired by the Art Deco movement, hexagons are particularly appealing to homeowners who enjoy the geometric look but want to take it to the next level by adding more structure into their scheme. Offering a variety of small format shapes with a selection of colourways will ensure you are effectively harnessing the power of this trend.  For more information, visit www.veronagroup.co.uk

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