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UltraTile wins ‘Excellence in Marketing’ at TTA Awards

Celebrations are aplenty at UltraTile as the company has been presented with the “Excellence in Marketing” award at the 2024 Tile Association Awards.

UltraTile was bestowed with this award for its partnership with Facebook group Tilers Community – a collaboration which the company says has resulted in significant benefits for both organisations and, most importantly, the tiling industry as a whole.

One of the most successful initiatives implemented by UltraTile is the exclusive training events the company hosts for Tilers Community members at its premises in Tamworth, Staffordshire.

Every Academy Day includes a classroom-based theory session and practical demonstration from UltraTile’s training team on the event’s topic, as well as a factory tour, so Tilers Community members can see how and where each of UltraTile’s adhesives and grouts are manufactured.

Topics are selected based on demand and when industry legislation/updates are released, and each training event often includes a different industry partner such as Bihui, Amber or Bewi, aimed to further enhance the learning experience for members.

More than 100 group members attended an Academy Day in 2023 and enjoyed the quality training, hospitality, freebies, product prizes and the opportunity to network with other tilers and suppliers.
In response to group feedback, UltraTile has now taken its Academy Training Days “on tour” to make it even more accessible for members to attend this free training.

Rebecca Talbot, head of marketing at Instarmac, said: “I am delighted we have been presented with the ‘Excellence in Marketing Award’ at this year’s TTA Awards. The awards celebrate all that is great about the tile industry and our partnership with Tilers Community certainly demonstrates our commitment to support tilers.

“Sponsorship of the group has strengthened our brand presence, and I am proud of the training and support we have offered this community over the last 12 months. Congratulations to the team for all their hard work!”

Additionally, UltraTile’s campaign manager, Lynne Flavell, was awarded with the “Employee of the Year” Award. Nominated by Tilers Community founder, Sam Hoffman, Flavell was presented with this recognition of her hard work and dedication to providing the tiling industry with free of charge, bespoke, in-person and online training events.
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