The TTA Awards were the occasion this year on which TTA’s new brand image was revealed, which will take the Association forward into the future. This is part of a complete rebranding exercise, designed to refresh and rejuvenate the association’s brand, bringing it into the digital age.
The logo was revealed at the awards and it was also demonstrated how it will work across all marketing materials.
The rebranding has been a major project for the marketing committee and is the result of a huge amount of work by many people over recent months. It is planned that the new branding will be rolled out over the remainder of this year and will be incorporated into all TTA printed material from next year.
This project itself is part of the TTA’s ongoing strategic plan which is underpinned by three strategic pillars:
To raise tiling standards and enhance installation expertise.
To improve the value of membership and attract, engage and retain more members
To promote the benefit of tiles and provide a unified voice for the industry at government level.
You will all see and hear a lot more on this over the coming months.