National Tile Day on 8th September was celebrated throughout the tiling sector, and in its second year continued to develop its impact. The Tile Association wishes to thank everyone who took part.
Tile retailers throughout the country ordered balloons and bunting from TTA which enabled them to create displays that captured attention and sparked conversation. TTA spread the word, encouraging consumers to come into store and support their local retailers. Through a heavyweight regional press and social media campaign, TTA promoted National Tile Day across the nation, showing consumers how tile design can uplift their homes and businesses. This included advertising in more than 665,000 newspapers, plus almost 180,000 impressions and 5,700 clicks achieved across Meta social media with an impressive average click-through rate (CTR) of 3.18%.
On social media, manufacturers and distributors also reflected on the history and heritage of tiles, from commemorating longstanding histories to sharing factory insights. TTA members and the wider public have shown the significant impact that tiling businesses have to their local communities and to the individuals dedicated to the tiling profession.
National Tile Day also highlighted the industry’s commitment to training in order to ensure the future of tiling. From refurbishing training premises to promoting new training webinars, the tiling sector demonstrates that it is investing in its own success and the importance of a skilled workforce. The day was also an opportunity to showcase the massive talent, skill and craftsmanship in the tiling industry, through the achievements of individual tilers.
Throughout, companies shone a light on tiles and the creativity, craftsmanship and trade networks that bring them to life, with a shared appreciation of ceramic tiles for their beauty, versatility and practicality.
We look forward to celebrating again next year!
