Boost Natural Pro, a recently launched collection from Atlas Concorde, leverages the “beauty of the hand-made raw-earth effect by drawing inspiration from the primeval nature of raw clay,” the manufacturer says.
The collection aims to continue the success of Boost Natural and follows up on the collaboration born in 2021 with architect Matteo Brioni.
Like Boost Natural, at the heart of the Pro range is an element as ancient as raw earth, Atlas Concorde says, the archetype of more modern (cement-based) binders. This material is said to now be increasingly valued in interior design for its natural, textured appearance and ability to give a natural feel and warmth to rooms with a minimalist, simple look.
Building on this renewed interest, Boost Natural and the Pro range set out to combine the beauty of raw earth with the technical performance of porcelain floor and wall tiles, transferring the natural details that have always characterised this material and the handmade touch of craftsmanship to “industrial” surfaces.
Boost Natural Pro pursues this intent by expanding the line with eight colours inspired by the warm nuances of raw earth, surfaces that are “even more elegant and refined,” and a new decor that – with its three 3D structures and original design – demonstrates an attention to wall decoration.
Thanks to the characteristics of the porcelain material used to replicate the hand-made concrete effect, the project also extends the use of raw earth to the outdoor world.
Matteo Brioni has developed eight new colors for Boost Natural Pro: two muted grays (Dove and Cinder) are joined by three different shades of taupe (Salt, Oat, and Sand), to which are added three brighter, more vivid shades (Skin, Lava, and Coffee), which together create a palette with a natural character.
Skin, Lava, and Coffee add a touch of personality to Boost Natural Pro by offering you the possibility of expressing yourself with greater creative freedom and giving a distinctive, contemporary character to the space they’re used in.
The eight additional colours of Boost Natural Pro combined with the shades of Boost Natural make up a palette of 15 shades inspired by clay tones, resulting in a comprehensive collection with a handmade-concrete effect.
The Boost Natural Pro collection includes three different finishes for floors: Velvet, Matte, and Grip Sensitech and Outdoor 20 mm. Velvet uses Velvetech technology and offers a smooth feel, recommended for residential or commercial floors. Matte and Grip Sensitech have a slightly trowelled yet uniform finish. Both are made with Sensitech technology, designed to ensure easy cleaning and a soft touch. The difference between the two solutions is the non-slip index: R10B for the Matte, R11C for the Grip.
Outdoor 20mm is an outdoor slab with a three-dimensional surface featuring a micro-sandblasted effect and a more prominent graphic contrast, which highlights the earthy effect of the collection and makes it the most suitable solution for natural settings, particularly with its R11C anti-slip performance.
www.atlasconcorde.com