Golf, cycling and nostalgic games had visitors “flocking” to Mapei World London City specification centre during Clerkenwell Design Week, the company says. The three-day programme of action-packed activities were hosted as part of a celebration of sport, activity and wellbeing – and in support of the company’s partnership with UCI (Union Cycliste Internationale) in the run up to the 2023 Cycling World Championships in Glasgow and across Scotland.
Throughout the three-day festival, Mapei welcomed more than 300 visitors to its Sutton Street specification centre. Alongside product displays and demonstrations, the centre was transformed with sport-themed interactive challenges and workshops, including a crazy golf course and classic hook-a-duck game, each constructed using Mapei floor preparation, water-proofing and ceramic products. Both proved a huge hit, with competitors battling it out for prizes.
The Mapei team, and visitors, also added miles to the UCI “23 million miles Challenge” on a Wahoo bike, clocking up more than 150 miles during the event. Refreshments from the Nitro Ice Cream Parlour, gourmet popcorn explosion machine and candyfloss – created at 60mph – were “well received by all!”
Exhibits during the event also showcased Mapei systems and solutions for sport – from adhesives for running tracks and sub-bases for synthetic grass, to decorative resin finishes for playing courts and full waterproofing and tiling systems for swimming pools and leisure centres.
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