The long-standing Realtà Mapei Magazine is going digital. The move is described as “a natural evolution of a project that has seen the publication of over 170 paper issues, over a period of more than 30 years, and the creation of an international version in English back in 2001, followed by 14 local versions.”
The idea of setting up a magazine to be used as a corporate communication tool came from Adriana Spazzoli, marketing and communication director of Mapei until 2019. Since the first issue, published in 1991, Realtà Mapei has informed readers of the latest news from Mapei, and the entire industry, by publishing technical articles written by big names from the realms of building, design and architecture.
Now, thanks to a point project involving the magazine’s editorial staff and digital team, Realtà Mapei is said to be evolving to provide even better information about the company in a more complete and up-to-date way. A web magazine with multimedia content featuring videos, photo galleries, hypertext links that can be accessed from the mapei.it website on all digital devices, including the international version, will now supplement the printed magazine. Realtà Mapei will continue to be distributed free-of-charge on subscription, with five issues a year dedicated to articles and features on topical subjects in the building industry, such as renovation, wall finishes and concrete preparation.
To celebrate the launch of Realtà Mapei Magazine in conjunction with CERSAIE, an international event for the world of ceramics was held in Bologna in September.