QEP launches new website

FOR the first time, QEP UK says it has brought the business behind its well-known tile, floor and decorative brands online with the launch of its new website, www.qepuk.com. Standing alongside established websites for its brands, the new corporate portal gives customers, partners and industry professionals a better understanding of QEP and how it helps to transform spaces from fix to finish, says the company.

Designed to be easy to navigate, the website’s intuitive user journey allows trade and retail customers to quickly discover the information they’re looking for and to explore the business’ role across the installation sector. Charting the history and heritage of the company, exploring its roster of quality brands, the latest product launches, news of exhibitions and events and company updates; qepuk.com is a comprehensive digital home for QEP, says the company.

Tasmin Boyce, digital marketing manager, was lead for the development of the new platform:
‘We’ve created a new online home for QEP that truly captures our position as a leading business in the sector and that shows how we support trade professionals and DIY users across their installation journeys. Connecting our well-known individual brands with the expertise and experience behind them, it makes it easier for new customers and partners to understand who we are and what we do.

‘The website has been developed in collaboration with Atomic Digital Labs using an AI supported build to reduce deployment from around 16 weeks to just three, and without compromising quality. This speed of delivery reflects our commitment to embracing modern digital innovation while continuing to invest in how we communicate with customers.’

With a more sophisticated digital presence that provides a central point for keeping up to date with company activity, innovation and developments across the brand portfolio; www.qepuk.com supports stronger engagement with trade and DIY audiences. It also reinforces QEP as a trusted supplier within the sector, says the company.
www.qepuk.com