As an independent family-owned company, Palace Chemicals has grown to be the one of the largest UK manufacturers in the business, and a standard-bearer for British manufacturing, with a principal focus and commitment in the tiling industry.
45 years of trading has made for an experienced, knowledgeable, proven and robust operation, the company says. Palace’s tiling range includes preparation and aftercare products, ready-mixed adhesives, cement-based adhesives and grouts, as well as levellers and waterproofing products.
The company has a broad product range and is said to be a leader in sustainable manufacturing, as well as a supplier trusted by many, with one of the industry’s most flexible manufacturing facilities. Consistent investment in its manufacturing capability has ensured the company not only has the capacity to meet even the largest orders, it says, but also that it has the flexibility to meet mixed orders and limited production runs of multiple product types reliably and efficiently.
Palace also has a number of subsidiary brands within its portfolio, including the recently acquired Pro Gyp-Base, NX and Rock-Tite.
The company produces over 250 formulations and has recently estimated that more than 1 in 5 of all the tiles installed in the UK are fixed using products from Palace Chemicals.
The company’s reputation as a reliable, trusted and honest trading partner has been built up over 45 years. Palace Chemicals’ staff have been a key driver of its growth and success, inspiring a high level of trust from among its customers. Investment in manufacturing capability and staff training help make the company successful, but critically its staff are valued by senior management. This is a key ingredient to increasing productivity and helping the business grow, and the success of this mindset can be seen in the large number of the company’s employees who have remained loyal to the business since its earliest days, says Palace.
It is also reflected out in the marketplace, where Palace Chemicals says its products have a superb reputation, loyally embraced by customers including major multiple retailers, local tile distributors, contractors and independent tile fixers, as well as building and DIY companies. According to Palace, the quality of its product range and the company’s customer service stands behind the trust it continues to enjoy.
This year, the company is unveiling a brand refresh to support its operating excellence pitch to the market. The branding is set to be rolled out during the year across the company’s product packaging, literature, advertising, website and social media channels.
Palace says: “It features an exciting new look, which demonstrates the gravitas that befits the company, effectively and concisely projecting its strong, durable, leading position in the tiling, flooring and DIY markets. The refreshing and rejuvenated design reflects the company’s position of market strength as a modern and trustworthy innovator, whose aim is to make business more profitable for its customers and to make life easier for consumers. Whether it is tiling adhesives and grouts, flooring preparation or tiling aftercare, the aim is to provide excellence for customers. The new packaging style provides a modernised look, with all the required information in an easily accessible format.”
With its updated brand image, the company says, it will build on its existing company and brand values, to increase awareness and positioning in current markets, while also extending the brand into additional market sectors.
www.palacechemicals.co.uk
