Neolith appoints Nieves Contreras as chief brand officer to lead a new strategic chapter for the brand

NEOLITH, a global leader in sintered stone surfaces, announces the appointment of Nieves Contreras as Chief Brand Officer (CBO). She joins the company to lead the global strategic integration of brand, design, and sustainable innovation.

With the creation of this role, Neolith enters a new phase focused on strengthening its international presence and evolving its brand narrative through a unified vision that brings together product, architecture, culture, and sustainability, says the company.

The creation of the chief brand officer role reflects the company’s commitment to re-enforcing brand consistency worldwide and enhancing the strategic value of its brand across all markets, says Neolith. As chief brand officer, Nieves will lead Neolith’s global brand strategy, aligning communication, positioning, storytelling, and corporate culture to continue the company’s standing as an international leader in premium architectural surfaces.

This appointment reaffirms the company’s commitment to innovation, excellence, and sustainability as the pillars of its future growth.
www.neolith.com