Kerridge Commercial Systems, a provider of business software solutions has announced its strategic rebrand to Klipboard. This change is described by the company to reflect the company’s evolution as a forward-thinking organisation dedicated to delivering industry tailored solutions across wholesale distribution, automotive, field service, retail, rental, transport management and manufacturing sectors.
Serving over 52,000 customers in over 70 countries, Klipboard empowers businesses of all sizes – from SMEs to enterprises. Klipboard innovative software is said to optimise operations, enhances competitiveness and delivers industry specific functionality that support productivity, efficiency and growth.
The company says: “Under the leadership of CEO Ian Bendelow, the company has executed a dynamic growth strategy, including 25 strategic acquisitions over the past 12 years, each one strategically enhancing the portfolio of solutions it can offer its customers. Coupled with a consistent and significant investment in annual R&D, Klipboard has greatly expanded its technological capabilities and reinforced its commitment to its customers’ specific needs.”
It adds: “The Klipboard name and refreshed identity symbolise the integration of the group’s operating brands, unifying its global teams and solutions under a fresh, cohesive vision. The rebrand was inspired by the success of its acquisition Klipboard.IO – a SaaS field service software provider and renowned for its brand and market leading innovation. This evolution reflects KCS’s transition into a single global brand, blending decades of expertise with forward-thinking agility and innovative foresight.”
Ian Bendelow, CEO of Klipboard, commented: “The acquisition marks an exciting milestone as we launch Klipboard. This rebrand reflects our passion for collaboration, innovation, and delivering measurable value to customers. We believe this new name and a contemporary brand identity will help showcase what our amazing teams do and help customers navigate all our solution offerings under one roof.”
The fully refreshed Klipboard brand identity has been crafted with input from over 1,500 colleagues and client feedback, which is said to encapsulate its mission to simplify complexity through sustainable, intuitive software. Key brand identity elements such as the lowercase “k” is described by the company to signal a fresh, accessible approach and is a nod to the company’s long heritage. The two-diamond iconography is said to represent the synergy between technology and business, emphasising partnership and problem-solving with its customers, says the company.
Bendelow added: “The clipboard is a familiar tool for many of our customers. With Klipboard, we’re advancing that legacy into the digital age, empowering businesses to thrive in an interconnected world.”
The Klipboard brand is said to be rolled out globally in phases during 2025 and over time all solutions will be aligned under a single identity – all while maintaining the trusted expertise their clients have come to rely on.
www.kerridgecs.com
