The defining characteristic of European ceramics is respect. This principle, championed by ASCER, the Spanish ceramic tile manufacturers’ association, underpins the entire industry—a message shared through a new campaign supported by the Generalitat Valenciana, reaching audiences across Europe and beyond.
Respect for the environment is foundational to European ceramics. Forged from natural elements such as earth, water, and fire, ceramics are inherently sustainable. Manufacturers enhance this eco-friendliness by employing innovative technologies like energy-efficient kilns, waste heat recovery, and closed-loop water recycling. Increasingly, they are transitioning to cleaner energy sources and adopting voluntary eco-labels to further minimise environmental impact.
Worker welfare is equally central to the industry’s ethos. With over 53,000 professionals employed across Europe, including 15,000 in Spain, the sector adheres to strict EU labour standards. These regulations ensure fair wages, gender equality, and comprehensive safety protocols. The adoption of modern machinery, robust training programmes, and high-quality protective equipment demonstrates a strong commitment to fostering safe and empowering work environments.
Customer respect drives the industry’s excellence. Combining centuries of artisanal expertise with state-of-the-art technology, European ceramics are celebrated for their exceptional quality and innovative designs. Manufacturers offer bespoke services, including design consultations and showroom training, which enhance client relationships and satisfaction. This customer-focused approach contributes to the industry’s strong global reputation, with one-third of production exported worldwide.
Respect for heritage and innovation ensures the industry’s continued leadership. Collaboration within ceramic clusters fosters technological advancement while preserving traditional techniques. Ongoing investment in research and development keeps European ceramics at the forefront of global design and sustainability trends.
This multifaceted approach—centred on respect—positions European ceramics as a global benchmark for quality, innovation, and environmental stewardship. By seamlessly integrating tradition with modernity, the industry ensures its relevance and leadership in international markets, solidifying its role as a paragon of excellence.
