Since 1951, RUBI has helped professionals work efficiently, accurately, and safely, the company says. What began with a simple product has grown into a global brand used by tilers and construction professionals worldwide. Throughout its history, RUBI says it has remained committed to one principle: evolving alongside the industry and adapting its products to meet the demands of modern projects.
The story began when the Boada brothers identified a problem faced by professional tilers. Hydraulic mosaic tiles were becoming increasingly popular, but installers lacked an efficient way to cut them. Determined to find a better solution, the brothers invented the world’s first manual tile cutter. This transformed the way professionals worked, improving productivity and precision while establishing RUBI as an industry pioneer.
More than 75 years later, the tiling industry looks very different. Modern projects feature materials such as porcelain, ceramic, natural stone, and ultra-compact surfaces. The rise of large-format tiles has also created new challenges. Larger and thicker materials require greater cutting power, improved handling, and enhanced precision.
Rather than standing still, it says, RUBI has continuously adapted its product range. One example is the TK series manual tile cutters. While the original RUBI cutter was designed for the materials of the 1950s, today’s professionals require equipment capable of handling much tougher products. The TK range delivers a breaking power of up to 1,500kg, making it suitable for thick materials used in contemporary projects. Available in lengths up to 160cm, these cutters provide the capacity needed to work with large-format tiles while maintaining precision and reliability.
Innovation at the company extends beyond tile cutting, it says. Mixing technology has changed significantly over the decades as professionals have demanded more efficient and portable solutions. Early mixers were often large, heavy, and difficult to transport around busy job sites.
A clear example of evolution can be seen in the progression from the RUBIMIX-50 to the RUBIMIX-E9. The RUBIMIX-50 was a stand-alone machine designed to deliver dependable mixing performance for professionals working with adhesives, mortars, grouts, and other materials. As job sites evolved and efficiency became increasingly important, RUBI reportedly recognised the need for a more versatile solution.
The RUBIMIX-E9 is said to represent the next generation of mixing technology. Lightweight, handheld, and battery powered with the CAS Battery System, it gives professionals the ability to move around a site without being restricted by heavy equipment. The result is said to be faster setup, greater convenience due to the interchangeable battery system, and improved efficiency while maintaining the performance required for demanding applications. The transition from bulky stand-alone mixers to portable battery-powered equipment demonstrates RUBI’s ability to respond to the changing needs of professionals.
The company’s ability to respond to industry trends is also said to be evident in its growing support for landscaping professionals. Modern outdoor projects often involve thicker porcelain slabs and paving materials that demand specialist cutting, preparation, and installation solutions. RUBI has expanded its portfolio to support these applications, helping professionals achieve high-quality results both indoors and outdoors.
This commitment to continuous improvement reflects RUBI’s wider philosophy, it says. Since its origins, the team has maintained the pioneering mindset that first inspired the Boada brothers. By listening to professionals and understanding the challenges they face every day, RUBI aims to ensure every new product and improvement delivers practical benefits where they matter most: on the job site.
The company concludes: “Today, RUBI continues to lead the way in the industry by combining decades of expertise with a forward-thinking approach to innovation. From the invention of the first manual tile cutter to the development of advanced cutting systems, modern mixing solutions, and specialist landscaping tools, the company has consistently evolved to meet the demands of modern construction.
