TTA is now rolling out its wide-ranging modernisation programme throughout this year. The adoption of the current modernisation followed an extensive survey of members, carried out during 2021.
A key target is to strengthen membership in the coming years, both in terms of numbers and also representation across different membership categories, including retailers, distributors, contractors, independent fixers, manufacturers and students. It aims to achieve this by further developing and enhancing the services which it offers to its members, while also refreshing its core objectives and purposes in the market.
TTA recognises the need to support its members to ensure they are best-placed to take advantage of business opportunities in today’s marketplace. That is where services available only to members come in. These include use of TTA logo in marketing materials, a free listing in the business directory section of TTA website, which is a source of business for many members, access to technical documentation and support, as well as business helplines.
Technical support is especially important to ensure adherence to British Standards and also to enable members to meet customer expectations with regard to sustainability of materials used on their projects. This is an area which is now a key focus for TTA, which set up a working group during 2022 to consider how to improve and promote the sustainability proposition of tiled surfaces in both commercial and domestic projects. Members are encouraged to get involved in this work, contributing their own experiences and ensuring that we promote the durability and longevity advantages that tiling has over other types of surface finish.
In a competitive market it is more important than ever that TTA is fit for purpose and provides the best and most suitable services possible for the benefit of its members. TTA has identified that one of the best ways of doing this is to focus on membership growth to enhance industry representation and also to increase the resources available for the development of new and improved member services.
According to TTA chair Paul Luff: “Since its foundation TTA has been highly successful at attracting many of the larger players in the market into membership. We now see an opportunity to make our offering even more attractive to smaller players, especially independent fixers and local retailers – and we are setting out a roadmap to do precisely that.”
TTA is now moving forward on a platform which has the core purpose of building excellence in tiling and the tiled environment and is supported by three strategic pillars which will:
Raise tile and tiling standards and enhance installation expertise and craftsmanship;
Improve the value of membership and attract, engage and retain more members;
Promote the benefits of tiles and provide a unified voice for the industry at Government level.
Each of these pillars will be supported by a specific programme of work, set out in a roadmap covering the next four years.
The Pillar 1 objectives are supported by work to continue setting standards for tiles and related products, while driving training and learning for all and developing a new Master Tile Fixer certification for UK tilers.
Pillar 2 is supported by improving the member benefits to concentrate on those that members really value – focusing on tile fixers and retailers – creating a vibrant member community and broadening the membership base.
Pillar 3 will necessitate the further strengthening of relationships with government bodies and take every opportunity to share our passion for tiles.
TTA’s current activity has been supported by the adoption of a modernised new brand image, which was launched at TTA Awards last June and which has now been rolled out throughout TTA’s activities.
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