TTA members have once again visited Spain on a highly successful trip hosted by ASCER (The Spanish Ceramic Tile Manufacturers’ Association) and the Castellón Chamber of Commerce.
The four-day trip in July was based in Castellón and funded through the generosity of the Spanish hosts. Members of the 19-strong group represented a cross-section of the industry, but with a focus this time on issues of innovation, sustainability and tile trends.
Participants found the trip to be highly beneficial, as they had the opportunity to visit the Ascer members’ companies in the sector, where they were able to learn about innovations, both product and processes, as well as their commitment to sustainability.
TTA group was invited to 13 showrooms belonging to some of the major players in the tile manufacturing sector in the Castellón area.
As well as being a great learning opportunity for TTA group, the visit further strengthened the relationship that TTA now has with ASCER. These relations are already highly productive, following the marketing collaboration started in 2020 between the two associations, and cemented with two previous visits to Spain.
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