“For nearly 50 years, Snickers Workwear has been building a workwear trend that now delivers eco-friendly, technically advanced, innovative and high-quality working clothes that are built to last and look good at both work and at play,” says Peter Dumigan, managing director of the Hultafors Group UK, which owns Snickers Workwear, Hultafors Tools, Solid Gear and Toe Guard safety footwear, as well as Hellberg Safety PPE. “In essence, it’s sustainable workwear that can be used on site and for leisure activities too.”
In today’s climate, environmental considerations are more important than ever for workwear brands. “Snickers develops long-lasting, functional garments“, the company says. “We know that our customers demand durable products that can sustain long hours of hard work, and this is also the cornerstone behind our sustainability work. Every product we make has an impact on the planet. The longer our workwear lasts, the less our environmental impact.“
The company’s clothing is trialled and tested from the arctic circle to the southern Mediterranean, tried and tested in extreme environmental conditions – cold, heat, wind and rain. Not only are the clothes tested for performance, they’re now tested for environmental sustainability.
The company’s product design and development is said to be driven by a continual investigation of user needs and experiences in as wide a range of working environments and weather conditions as possible. Now, recyclability and carbon footprint are key parts of that evaluation. It’s not just workwear functionality and physical demand on the body that’s researched, it’s also the physical demands product manufacturing and waste disposal place on the world around us that matters too.
Snickers Workwear t-shirts and polos are produced with “verifiable sustainability”. The brand aims to be at the forefront of sustainability in workwear, which is why its lightweight polo and t-shirts are made of 100% recycled polyester, with a bio-based anti-odour finish plus a smooth texture and efficient moisture transport for comfort.
The company’s sustainable merino wool mid- and base-layer clothes are made without mulesing, a process which involves cutting crescent-shaped flaps of skin from around a lamb’s breech and tail. Providing excellent ventilation and insulation, Snickers says, merino wool is soft and naturally odour-preventive for an all-day fresh feel. It’s also temperature-regulating while repelling water and dirt particles.
Made from 100% recycled polyester, the company’s AllroundWork hoodies and gilets are said to be comfortable and lightweight while offering great freedom of movement. They’re also designed to keep the wearer warm during early mornings or comfortably cool in the warmer evenings.
“While style, comfort and functionality have been key drivers in Snickers Workwear clothing development over the last 50 years,” the company says, “fabric technology, performance and sustainability is now central to the technical design of the brand’s clothing, just as it is in performance sports and leisurewear. The result is environmentally friendly, ergonomically designed dual-purpose working clothes that are not only designed to meet the physical demands that tradesmen and women face at work but are also ideal for some sports and leisure activities. Most important in today’s climate, they’ll help reduce your carbon footprint too!”