Distributor Verona enjoyed a successful show at this year’s kbb. The event, held in NEC Birmingham every two years, is one of the most anticipated events in the kitchen, bedroom, and bathroom calendar.
A debut appearance for the brand, Verona used the opportunity to meet with existing customers face-to-face and establish relationships with potential new retailers. On stand, Verona showcased new additions to its popular Patterned Tiles collection, Mondrian and Vincent, plus visitors were given a sneak preview of the striking new Hope Hexagons which tap into the growing appetite for geometric shapes and formats.
With sustainability a key consideration throughout the show, Verona actively looked for ways to support the messaging. Alongside reusing an existing stand, Verona took a minimalist approach to designing their space, ensuring wastage was limited when erecting and dismantling the stand, with all marketing materials available digitally.
Jayne Adamson, Marketing Manager, says: “2022 was the right year to bring our brand to kbb. We’ve just passed our 20 year milestone, which was all about boosting our brand awareness, so we thought what better way to widen our profile than coming to this internationally recognised trade show.”