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HomeNewsSPATEX’s Coventry venue benefits from £10 million refresh and a new name

SPATEX’s Coventry venue benefits from £10 million refresh and a new name

Ricoh Arena – the home for the past eight years of SPATEX, the UK’s only dedicated annual water leisure exhibition – has officially been renamed the Coventry Building Society Arena.

This marks the beginning of a 10-year naming rights deal between venue owner Wasps Group and Coventry Building Society.  The setting for Wasps Rugby, Wasps Netball, and Coventry City Football Club, Coventry’s landmark venue attracts over one-and-a-half million visitors through its doors each year, and is preparing to welcome the Rugby League World Cup in October, as well as Commonwealth Games events in 2022.

Work is underway inside the venue – the 1,750 sq. metre conference and exhibition space in the lower halls, familiar to SPATEX’s delegates, is being updated and refreshed in time for the return of the exhibition to a live event in February 2022.  The space will undergo a significant aesthetic overhaul, with the installation of a state-of-the-art digital and audio-visual technology system.

A new state-of-the-art sports bar will be immediately obvious upon arrival at SPATEX.  Located at the front of the complex, it will boast an array of TVs including wall-sized screens as well as interactive games such as table football. A double-sided bar will serve a range of craft beers, cocktails and soft drinks, with plenty of tables for group gatherings.

With 85% of exhibitor space already sold, the scene is set for a dynamic 25th SPATEX event from Tuesday 1st to Thursday February 3rd 2022.  For further information, visit: www.spatex.co.uk

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