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RAK Ceramics creates metaverse experience

RAK Ceramics has announced the launch of its “very first metaverse experience”. The digital area, which was inspired by the company’s physical showrooms, aims to take the customer experience one step further by enabling users to freely roam the environment and view the company’s collections in virtual reality.

The metaverse showroom is hosted on the Decentraland platform, which is one of the oldest and most well-established blockchain-based metaverse platforms, used by individuals all over the world, who can navigate the online environment using any connected device. The platform has been adopted by a number of lifestyle and fashion brands around the world, including Gucci, Elie Saab, Dolce & Gabbana, and a great number of others.

“RAK Ceramics has reached a significant new milestone with the launch of the metaverse space,” the company says, “We are excited to have adopted the technology. Our standing as a provider of ceramic living solutions with an emphasis on innovation is strengthened as a result. The ‘Imagine Your Space’ brand concept is fully embodied in RAK Ceramics’ metaverse experience, which provides a world in which vision may become a reality while linking our brand to the next generations of users.”
www.rakceramics.com

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