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HomeNewsEvent preview: Cersaie returns

Event preview: Cersaie returns

Later this month, from the 26-30 September, one of the most significant events in the ceramic tile industry calendar will return, as Cersaie celebrates its 39th year. The five-day event in Bologna combines a robust programme of meetings, conferences and exhibits on themes including architecture, design, economics and building.


The event programme is separated into several discrete sections, including Building, Dwelling, Thinking, a cultural conference programme delivered by international speakers in the field of architecture and design, as well as Tiling Town, a technical space devoted to the installation of ceramic tiles and slabs. For fixers and contractors, this area of the exhibition will showcase expert tile laying techniques as well as exploring practical issues and providing answers to commonly asked questions.


Across 14 exhibition halls, a selection of the world’s top ceramics companies will be showcasing their products and service offerings on bespoke stands. In 2021, 626 exhibitors occupied the 150,000sqm exhibition space, catering to over 60,000 visitors. The exhibition space is also organised to highlight specific product families in particular locations, with halls dedicated to ceramic surfaces, bathroom and wellness furniture, kitchens, outdoor spaces and more. Related products will also be showcased, including adhesives and sealants, colours and inks, inserts and trims, as well as design software and hardware.


Among the companies exhibiting at this year’s event are Grespania, in hall 36 on stand A32-B37, and Ceramiche Supergres, which will be launching several wall and floor covering collections at its stand in hall 26, A284-B291.


Ceramiche Refin, exhibiting on stand C28-D27, has committed to a larger space for this year’s exhibition. The company will use the event to debut three collections, which it says will demonstrate its “unique approach to product research and the creative process”. Pamesa Cerámica will also attend the event, showcasing several additions to its range designed to illustrate “the amazing potential and outstanding technical properties that ceramic tiles offer”. The firm will be in hall 16 throughout the event, at stand B34-C31.


Polish tile manufacturer Cerrad will also be in attendance, occupying stand C9-D10 in hall 16. This year, the company says it’s planning many different activities for participants, and is bringing a “special guest,” in Joanna Przetakiewicz, the ambassador to the Cerrad x La Mania Home project. The company also hopes to surprise guests by showcasing “dozens” of product launches inspired by the industry’s latest trends.


Caesar will also be exhibiting, taking stand C28-D27 in hall 37, which is described as an exhibition space but also a point of meeting and dialogue, “of comparison and mutual exchange in the name of that vision that determines the company’s success”.


Various stations on the company’s exhibition stand will aim to create relationships and interaction through traditional board games, exploiting the “natural cause-effect-relationship between the components and investigating the themes that represent the Caesar brand and product today,” it says.


The company will also highlight its commitments to sustainability through the Every Day Counts project, which it describes as a daily creed towards a way of doing business according to green and people-oriented principles.


Other leading brands including Porcelanosa (hall 26, stand A296-B198) ABK (hall 29 stand C60-D59) Casalgrande Padana (hall 29 stand B46-C45) Fondovalle (hall 25 stand A254-B261) Mapei
(hall 32 stand A8) and RAK Ceramics (hall 36 stand A22-B25) will also be exhibiting at the show. Look forward to a full recap and review of Cersaie 2022 in an upcoming issue of TSJ.
www.cersaie.it

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