2022 begins with many developments, despite the difficulties the sector is experiencing due to the “exponential increase” in the costs of energy, raw materials, packaging materials and CO2 licences, among others, the company faces the year 2022 with a great deal of optimism.
Recer is aware of the adjustments that need to be made, due to the changes the world is currently going through, which is why it has started the year with many new features, starting with a new corporate identity.
Recer’s new logo represents a path towards the sustainable growth that we intend to trace, underlines Liliana Rodrigues, administrator of Recer. “From the past we have kept the colour blue which, from now on, is more luminous and modern; for the future we have dynamism, modernity and evolution. The new communication signature “Express yourself” is a signature that translates Recer’s offer: with our variety of formats, colours and finishes we allow each customer to realise their space, having in Recer a complete partner in ceramics, from the 10×10 to the 120×60 format.”
This change of logo also represents the vision and mission of the company. “We intend to grow in a sustainable way, present more solutions to our clients, have an excellent service and, at the same time, maintain the quality for which we are recognised”, says, Liliana Rodrigues.
The launch of the new General Catalogue 2022 is another novelty that Recer is presenting to the market. Professionals in the sector can now get to know all of Recer’s collections in the General Catalogue 2022. There are more than 65 collections in 2500 references, in a diversified range of products, with solutions for all consumer styles and different approaches to decoration or technical needs.
In this catalogue you will find an extensive range of colours, formats, textures and finishes that will allow you to find the most suitable solutions for all types of spaces, whether residential or public.
The Imperial collection stands out in the new catalogue, the result of constant research into new materials. It was created with a graphic design that reproduces a very subtle fine grain, which gives it a unique movement, defining soft waves and depth. The wall coverings have a satin matt surface. The pavement has a shine that, technically, “incorporates a finishing raw material that characterizes it, differentiates it and makes it suitable for the most varied applications, whether interior or exterior, in private or public spaces”, as explained by Fernando Simões, Head of Creative D&D. This new technical solution, allows to have a glossy finish on the 3 distinct floor finishes.
Another piece of news is that, for the seventh consecutive year, Recer has been awarded the “Five Star 2022 Award“, which is the result of a consumer survey of five brands evaluated in this category. Recer obtained an overall satisfaction index of 77.3% (7.73 out of 10 possible points), up four percentage points on last year.
For several months, 1035 brands in a variety of categories were evaluated. In the universe of several Portuguese and Spanish brands in the ceramic floor and wall tiles sector, the preference of consumers and professionals was for the Recer brand.
The Five Star Award is an evaluation system that measures the degree of satisfaction that products, services and brands provide to their users, using as evaluation criteria variables such as “Satisfaction through Experience”, “Price-Quality Ratio”, “Intention to Buy or Recommend”, “Brand Confidence and Innovation”, which influence the consumer’s decision to buy.
“Receiving this award once again is recognition of the good work the company has been doing,” says Liliana Rodrigues, administrator of Recer. She also adds that “being distinguished year after year not only contributes to strengthening our awareness levels, but also demonstrates that Portuguese and global consumers can always rely on excellent service from Recer.”
The product distinguished this year with the Five Star Award is the Magnes series. Liliana Rodrigues explains that Magnes is an excellent starting point to get wherever you want. Total versatility and unlimited possibilities to create simple or sophisticated, sober or irreverent, minimalist or exuberant, classic or contemporary, timeless or trendy environments. Magnes is magnetic. No one will remain indiferente.