After 45 years of trading, Palace Chemicals says its achievements have been impressive, and now it’s looking to the future. The British manufacturer, is now building on its 45 year history by unveiling an “exciting” brand refresh. The updated branding was first seen in last month’s issue of Tile & Stone Journal, and is to be rolled out during the coming year across the company’s product packaging, literature, advertising, website and social media channels.
The new look is said to demonstrate the gravitas one would expect from the company, projecting the company’s “strong, durable, leading” position in the tiling, flooring and DIY markets. The company’s staff has been a key driver of its growth, Palace says, inspiring a high level of trust among its customers. Staff are, in turn, highly valued by senior management, which the company says is a key ingredient to increasing productivity and helping the business grow.
The refreshed and rejuvenated design reflects the company’s position of market strength, it says, as well as its aim: to make business more profitable for its customers and to make life easier for consumers.
Palace intends to build on its existing company and brand values, to increase awareness and positioning in current markets, while also extending the brand into additional market sectors. It aims to do this by building on the level of trust which already exists for the company and its products. The Palace range is said to be one of the widest on the market, including tile adhesives and grouts, as well as a range of building chemicals, wood treatments and decorating sundries.
“The reliability of our product range, the expertise of our people, and the sustainability of our manufacturing processes lead our customers to trust us,” says commercial director Steve Ball. “I am confident our customers are reassured by the products which we are offering to the market and which are the result of Palace’s 45 years’ experience of working in different market sectors.”
Whether it’s tiling adhesives and grouts, flooring preparation or tiling preparation & aftercare, the company says its aim is to provide excellence for customers. The updated packaging style provides a modernised look, with all required information displayed in an easily accessible format.
Palace says these changes show how the anniversary is not about the company or its directors resting on their laurels. On the contrary, the anniversary provides an opportunity for the company to take stock and build on what has gone before to “lay the foundations for future growth and constant improvement and modernisation of the customer offer”.
The company concludes: “Such steps demonstrate Palace’s ethos to business and how it conducts itself in its marketplace. The company’s reputation as a reliable, trusted and honest trading partner is an important one, which has been built over its 45 years.”
“It’s where we pitch ourselves in the market, we’ve been working at this for 45 years and one could say that we’re in our prime,” says Ball. “We’re certainly proud to say that our customers trust us. In us, they confidently find a British manufacturer of high quality products, manufactured sustainably and delivered with a market-leading service offer.”