Surface Design Show has announced the theme of its 2024 edition: “Mindful Living,” which the show’s organisers say will “explore the balance between design intuition and analytical thinking to achieve meaningful experiences”.
The show will return to London’s Business Design Centre from 6-8 February 2024, showcasing materials for the built environment and hosting line up of guest speakers, as well as a series of installations.
Of the 2024 theme, the show’s organisers said: “From physical to digital, materials and their properties play a central role in the multi-sensory space. As we embrace technological advancements and invest in new design approaches, the boundaries between virtual and reality continue to blur; Mindful Living explores what this means for the built environment.”
Surface Design Show director Nickie West says: “The theme for 2024 focuses on the ambition to design well while doing good – with a conscious effort to protect our planet by aiming for zero waste manufactures and sustainable alternatives. The natural world remains a key influence on the design industry, inspiring new techniques and processes, as well as offering a wealth of material substitutes”.
Design & trend expert Sally Angharad will also once again curate Surface Spotlight Live, a recurring feature of the show. The 2024 edition is said to focus on cutting-edge surfaces, finishes and processes that “embrace the future” and harness the vital role materials play in design across all dimensions.
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