Marmomac, an international trade fair in the natural stone sector, has unveiled its marketing campaign ahead of the event, which is scheduled for September 24 to 27. The event’s community, from its exhibitors to partners to visitors, is said to comprise visionaries and innovators who, starting from the material and its particular characteristics, study and work with it on applications spanning from art to architecture to design.
Describing the campaign, the event’s organisers say: “Stable, concrete, and balanced elements triumph, achieving a perfect equilibrium of parts at the heart of this new campaign. Each element is integral to a knowledgeable system of voids and solids, lights and shadows that animate the scene. The overall sensation is one of solidity, grandeur, and completeness. Balance, fullness, and stability are emphasised by the dynamic transition of magenta, which becomes the absolute and determining protagonist, animating the parts in a continuous interchange between voids and solids of each element.
Marmomac’s campaign is said to promise a “unique and engaging” experience where natural stone becomes a starting point for innovation and creativity. “Take advantage of the appointment with Marmomac 2024,” the organisers conclude, “and get ready to be inspired by the endless possibilities of natural stone.”
www.marmomac.com