Johnson Tiles core sustainability and purchasing team is now certified “carbon literate”. Jason Bridges, the company’s production and procurement director and its sustainability manager, Sophie Massey, recently completed a “net zero masterclass” specifically for those operating in the built environment.
The masterclass was delivered by marketing agency Hattrick and entailed one day’s worth of online learning alongside representatives from the likes of the UK Green Building Council and the Alliance of Sustainable Building Products.
Accredited by the Carbon Literacy Trust – a non-profit organisation dedicated to driving down carbon through education – the course culminates in participants making both a personal and group pledge geared towards lowering emissions. The success of the project relies on cohorts “taking their learning forward and in particular leveraging their influence in a professional capacity to make a bigger impact through making more conscious day-to-day decisions,” according to the course organisers. For manufacturers with greater control over the ingredients, processes and partners used, these decisions have the potential to effect significant change.
Importantly, the company says it now has the tools to give its customer-facing staff more confidence in talking about sustainability and communicating the company’s ambitions. It’s also helping the company scrutinise Scope 3 emissions and move forwards with some of the complexity that comes with interrogating the wider supply chain.
“As the industry shifts its emphasis from energy efficiency concerns to tackling the embodied carbon issue, we’re well aware of the need to go further to constructively challenge every aspect of what we produce and how it performs throughout the entire lifecycle,” the company said. “A lack of transparency once made this almost impossible but with more building product manufacturers taking the necessary steps to drive down carbon and capture their true impact we’re heading in the right direction.”
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