Tilemaster Adhesives has been in the flooring and tiling industry since it was founded in 1990 and is said to be known for its professionalism and quality. Following its acquisition in 2017 by the Kerakoll Group, a multinational company working in the construction industry, the British company says it has continued to thrive, using the challenges presented by the pandemic, Brexit, and the global economy to grow and innovate.
Since its acquisition, the Kerakoll Group has reportedly invested heavily in research and development to improve the Tilemaster product range, focusing on enhancing both Tilemaster and Kerakoll brands within the competitive UK tiling sector. However, the decision has now been taken to move the whole range under the Kerakoll banner. This is aimed to allow the company to dedicate itself to delivering “superior customer service, an exceptional product offering, and an enriched brand experience without the distraction of managing two brands”.
Tilemaster’s products will keep the same quality and consistency, now reportedly enhanced with a sustainable edge. According to the company, the products are being re-engineered to be more environmentally friendly and safer for installers, for example by minimising volatile organic compounds (VOC) in line with the Kerakoll aim of building better places to live.
Another distinctive feature is the inclusion of the Kerakoll Green Building Rating on the product packaging, an emblem of sustainability which demonstrates the company’s commitment to environmentally conscious building practices. The Green Building Rating provides a transparent measure of the product’s most relevant sustainability characteristics, allowing the installer to see at a glance how environmentally-friendly a product is.
The relaunch of Setaflex, one of the company’s most popular adhesive ranges, marks the first range to move under the Kerakoll brand. The upgraded Setaflex products are fully C2S1 certified and now boast a GEV Emicode EC1 Plus rating, reflecting lower emissions and improved indoor air quality. Each product will also prominently display the Kerakoll Green Building Rating, said to underscore the dedication to environmental stewardship. The Setaflex relaunch will be followed by the relaunch of the self-levelling compounds range, allowing the company to enhance its product offering thus reinforcing its position as a leader in the UK tiling industry.
By mid-June, the current Tilemaster Adhesives company name will become Kerakoll UK as part of the brand alignment. Says the company: “This change signifies more than just a new name; it heralds a new era of quality, innovation, and commitment to sustainability under the Kerakoll banner. Customers can look forward to a seamless transition with continued access to the high-quality products and services they expect.”
More information is available on the website at www.kerakoll.com/en/brand-migration/. You can also contact your local sales representative, or the customer service team to arrange a trial or answer any questions that you may have.
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www.kerakoll.com/en/brand-migration/
01772 456 831
