Atlas Concorde has inaugurated Atlas Concorde Park Studio, an exhibition space designed, according to the company, to “convey the essence and values of a company that for more than 50 years has been an indispensable trailblazer in the industry for those seeking excellence in performance, quality, and beauty”.
The space is situated within the HQ in Fiorano Modenese, a multifunctional complex that’s also home to the production lines and an automated warehouse, on the edge of a four-hectare century-old park.
The Park Studio was reportedly designed to blend promotion, hospitality, and inspiration, allowing guests to view a range of the company’s products. The showroom has 3000sqm of floorspace, within which the company will showcase its tiles, along with its Atlas Plan and Atlas Concorde Habitat brands, which produce large slabs for countertops and furnishings respectively.
The exhibition’s design places a range of ceramic collections at the center of what the company calls a “spectacular architectural setting,” the collections presented with the aim of spotlighting their particular traits.
“Atlas Concorde is much more than its excellent products. Atlas Concorde is a promise of values,” said Efrem Grasselli, marketing director. “This new exhibition space authentically expresses our vision of focusing on the needs of our customers, designers, and partners around the world by offering them a unique experience that responds to increasingly demanding market needs in a hospitable, inspiring setting.”