Located in the Carabanchel neighborhood of Madrid, Spain, Tur House is an example of how an apartment in a traditional neighborhood can be “completely reinvented”. By utilising available elements and ceramics from WOW Design, the architectural studio OOIIO Arquitectura has created a space “full of personality and expressiveness”.
Casa TUR was designed to prove that an ordinary apartment can be transformed into a designer home on a reasonable budget by applying creativity and intelligence in the use of accessible and expressive materials, catering to those seeking a personalised living space.
“Ceramics are a splendid material, deeply rooted in Spanish culture since the Arab tradition and even earlier. By selecting playful, expressive, and suggestive pieces and placing them in unexpected locations, we create surprise and uniqueness, resulting in a distinctive space,” explains the team at OOIIO. “By using materials available at any retailer and arranging them creatively, we can transform a space in a unique and original way,” they add.
In Casa TUR, a ceramic wainscot from the Grace collection by WOW Design is featured in the living room, designed to evoke an outdoor patio that bridges the interior with tradition. Ceramics are said to flow seamlessly across walls and floors in various tones, unifying spaces and breaking away from convention.
In the bedroom, ceramics extend like a “cloud” into the living room, playing with spatial continuity and creating a dreamlike atmosphere where a lamp becomes the sun, the architecture studio says. This formal and creative freedom allows “the transformation of the ordinary into something extraordinary”.
The materials are described as simple yet thoughtfully chosen. In the kitchen and bathrooms, chromatic coherence and the use of ceramics help maintain a unified and distinctive aesthetic. The pastel color palette employed throughout the project adds freshness and character, creating a cozy and vibrant atmosphere. The Tesserae collection is used for the flooring, unifying the space and bringing cohesion to the entire home
Casa TUR reportedly stands out not only for its functionality and beauty but also for the smart use of materials and market possibilities. OOIIO Arquitectura says it has proven that great design doesn’t have to come with a hefty price tag. “Everything was available in stores; we just needed to dream of something different,” the architects say.
WOW Design ceramics, used innovatively, are the key element that breaks away from conventional norms and create “a unique home brimming with identity and creativity”.
www.ooiio.com
