Larsen have seen the highly regarded Grout, Colourfast 360 continue to sell with exponential growth. It has been a phenomenal line since its launch, and is now firmly Larsen’s number one grout offer.
Customers continue to praise for its overall performance and saleability, supporting them with innovative Point of Sale and display stands for the highly successful range of grouts, silicone and expansion joints.
Colourfast 360 tile grout from Larsen. This advanced formulation uses Larsen’s proprietary Colourfast Technology to ensure uniform joint colour, free from efflorescence. It is also non-shrink, allowing the use in wide joints without the need for sand, meaning it is safe for use with most types of tiles.
The use of advanced polymers completes the binder system to give a dense, waterproof grout that is stain-resistant and flexible enough to cope with the minor movement on most common substrates.
Colourfast 360 tile grout is available in a range of 12 colours all produced in both 3kg and 10kg packs, with co-ordinating silicones to ensure problem-free tiling. As with the Grout, the silicone is feature packed too offering 100% silicone without solvents providing a non-shrink high bond benefit, a truly high performance acetoxy silicone.
These products have also been complemented by leading manufacturer, Dural, to offer a complete colour-matched system of grout, silicone, and expansion joints. Having the silicone branded in the same prominent way as the grout offers a simple but effective cross sale enabling the end user to have peace of mind for the colour match. Both products are feature packed and focused on leading edge quality.
The highly branded display unit takes up a very small footprint in store so maximises on sales space and encourages increased sales to customers as an add-on to orders. The latest addition has been colour swatches designed for the fixer and trade customer of the retailer offering a pocket size colour indication.
The stands have been used to promote various products including Colourfast 360 100% non-shrink silicone, Larsen’s simple but versatile offering of priming solutions, and also the highly regarded range of maintenance products.
In line with the growth of external tiling, Larsen is also pleased to add Brush-Joint 360 – a premium external grout – to the 360 family.
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W: www.larsenbuildingproducts.com
