VitrA Tiles is set to showcase its latest tile collections at London’s Clerkenwell Design Week on 23-25 May 2023. The design festival offers an “ideal” opportunity for VitrA to display its latest novel products, the company says.
VitrA, which calls itself Turkey’s reigning export champion for three consecutive years, has been producing high-quality ceramic tiles since 1991. With facilities at Bozüyük, Bilecik, VitrA has annual production capacity of 30 million sqm and has established itself as a major player in the global ceramic tile industry.
The company’s London showroom, located in the bustling design district of Clerkenwell, will be taking part in the upcoming event. Opened just last year, the space was designed by architecture studio TP Bennett to act as a hub for architects and designers to convene, explore ideas and network while showcasing VitrA’s latest tile collections and hosting design events. The launch of the showroom marked the company’s 30th year of selling tiles and bathroom products in the UK market.
VitrA has reportedly made significant investments in increasing its manufacturing capacity to produce products that are more sustainable. Its advanced digitised processes use less raw materials and consume lower amounts of energy at the same time as the company continues to invest in renewable energy via roof-top solar panels to power its production facilities.
It has also implemented recycling systems that have enabled it to recover and re-use water, with reported savings of 35% since 2017. Tiles intrinsically offer a durable and long-lasting solution for interior design projects, with inert properties that facilitate fire resistance, water, chemical and stain resistance, and recycling, while eliminating toxic emissions from end-of-life products. VitrA’s eco-led approach in designing easy-to-clean products adds to these positives and is just one of the reasons why the company continues to be recognised by globally renowned awards such as iF Design, Plus X Design and Good Design, it says.
This commitment to sustainability is reflected in the company’s “thoughtful and aesthetically pleasing” designs, it says. At CDW, VitrA will showcase three of its most important collections: Liquid, Resincrete, and SET6.0. The Liquid collection, a collaboration with award-winning designer Tom Dixon, features bathroom designs that combine clay with an eco-friendly aesthetic to create an expressive minimalism. Liquid has won design awards from Wallpaper, Red Dot, and iF. The Resincrete collection draws inspiration from nature’s colours and concrete, offering large format tiles with different colour and surface options that combine the texture of concrete with resin. The collection is designed to encourage bold choices for maximum creativity, energising emotions in living spaces. Resincrete also received a Wallpaper award earlier this year in the Best Clean-Living category.
The SET6.0 collection consists of concrete and stone-textured tiles in kit kat shapes, which create a linear flow on the walls with their finely divided structure. Stone-textured fluted decors add motion to the surfaces with their wavy cylindrical form. The collection is designed to bring what VitrA calls the perfect harmony of concrete and stone to residential living spaces with base tiles, kit kat, fluted decors, terrazzo, and plain porcelains on the floor.
VitrA says its presence at this year’s Clerkenwell Design Week offers an exciting chance to inspire creativity and drive innovation. The company will also lead insightful conversations on topics like place-making, cities, and sustainable living. With the VitrA London showroom as a hub, the design community will come together to share ideas, explore emerging technologies, and push boundaries. This commitment to a sustainable future is said to underscore VitrA’s dedication to developing products that conserve power and resources at the end-user level.