In a fast-evolving industry, loyalty schemes are transforming from simple point-earning platforms into fully fledged partnerships that recognise and support the craft of professional tilers.
At the forefront of this shift, says Instarmac, is the UltraTiler rewards club – a loyalty initiative designed by the company not just to reward tilers, but to elevate standards, celebrate dedication, and build long-lasting relationships.
More than just a badge, the company says, becoming an UltraTiler means joining a community committed to precision, progress, and professionalism. Members will receive benefits including:
– A welcome pack containing UltraTiler branded clothing, product bundle worth £100, thermal mug, van sticker, lanyard and £50 embroidery voucher
– Company listing on the UltraTiler website
– Personal invitations to trial and test products
– Exclusive club member events
– Anniversary gifts
– Inclusion in an UltraTiler WhatsApp group for technical and product assistance
Have you got what it takes to be an UltraTiler?
To be considered for the UltraTiler rewards club, individual tilers must earn over 100 points through brand engagement. Points can be collected by using UltraTile products, attending UltraTile Academy Days, participating in webinars, completing case studies, tagging UltraTile on social media, and testing new products.
This approach is designed to reward professionals for their commitment not only to using the company’s products but also to continuous learning, sharing their work, and contributing to the growth of the tile community.
For seasoned professionals, the rewards club is said to reflect a deeper level of commitment to the tiling trade. “Becoming an UltraTiler, to me, means going beyond the basics of tiling – elevating the craft to an art form and a discipline. It’s about pride, precision and a relentless drive to be better every day,” says David Westwood of Westwoods Tiling. “I’m not just laying tiles – I’m building trust, delivering excellence, and ensuring quality and longevity in every project with materials and products I trust.”
The UltraTiler rewards club goes beyond financial incentives though, says Instarmac. It’s also about professional pride and the ongoing support of those working on the tools every day.
On becoming an UltraTiler, Jim Tovey of Flex Tiling shared: “It felt like a no-brainer. Getting recognition for the work we do, plus some great rewards on top. But it’s more about being part of a brand that puts energy into backing us guys through the training academy days and technical support.”
This loyalty is not just about what tilers get, the manufacturer says, it’s about what it helps them give: better results, stronger client relationships, and consistent quality.
“Personally, it feels like an achievement to have become part of a group of loyal customers,” says Sam Hoffman of Hoffman Tiling & Bathrooms. “Professionally, customers know that I’m loyal to using a good brand of products continuously. I also have a closer contact with the UltraTile Technical team.”
According to Instarmac, the UltraTiler rewards club is proving to be a powerful tool – not only rewarding excellence but helping to raise the standard of workmanship across the industry.
www.ultratiler.co.uk
