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Tile Mountain sponsors of Shaun Murphy for World Championship

April 2021

Tile Mountain has become an official partner of 2005 World Champion, and Triple Crown winner, Shaun Murphy.  The sponsorship will see the online DIY retailer’s branding adorn the player’s apparel during every match he plays during the Betfred World Snooker Championship 2021 tournament. 

Talking about the sponsorship deal Tile Mountain's Chairman, Mo Iqbal said: “We’re big snooker fans here at Tile Mountain and we jumped at the chance to partner with Shaun for what is the most prestigious tournament in the sport.  He’s a big character and an excellent sportsman and he also shares a lot of the qualities that we have as a business - drive, tenacity and efficiency with a dash of style. Shaun is such a good fit with our brand and we hope that he adds a second world title to his name this year!”

The 2021 Betfred World Snooker Championship takes place from 17 April to 3 May 2021 at the Crucible Theatre in Sheffield, Shaun's first match was played on Wednesday 21st April. He won!

Commenting on the partnership Shaun Murphy said: “I am delighted to be associated with a brand that shares the same values as I do. Both Tile Mountain and I are always striving to be the best that we can be and to be partnered with them at the best tournament on the world snooker tour schedule is testament to that.”

Speaking about the brand's collaborations Dean Quinn, Tile Mountain's Brand Manager explained:  "Partnering with one of the most recognisable players in world snooker during the most watched tournament provides Tile Mountain with increased levels of brand exposure to a vast, engaged audience that largely fit into our target demographic. As we look to increase our brand footprint across the UK with further store roll-outs, the brand visibility on a national level offered by the television coverage of the tournament was one of the key factors that drew Tile Mountain to the opportunity.”


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