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Marmomac 2021 is set to return to an in person audience

August 2021

The world and Italian natural stone industry has an opportunity to meet again in Verona this year as Marmomac, which runs from 29th September to 2nd October, welcomes live visitors.

The landmark show for natural stone, spanning design and advanced processing technologies, aims to promote the stone sector’s restart after a very challenging period.

Marmomac, and its partners Confindustria Marmomacchine and ICE Trade Agency, have chosen to invest in a few key markets - including the UK, USA, Saudi Arabia, Austria, UAE, France, Germany, Morocco, Qatar, Russia, and Switzerland - to try to stimukate attendance from these top stone-buying nations.

"At last," said Giovanni Mantovani, CEO of Veronafiere, "we are ready to resume events attended in person.  We have overcome a design and organizational challenge by investing in the concept of holding trade fairs in total safety and innovating our business model to support companies.  We are determined to create an edition that will relaunch the sector, from natural stone to technology.  This is why, in collaboration with Confindustria Marmomacchine and ICE Trade Agency, we are working on highly qualified and profiled incoming promotion.  The format will also be extremely versatile. The market has changed and so has the trade fair. The marketing mix and multi-channelling ensure added value for the main event that will also expand content and contacts through the Marmomac Plus platform, thereby further stimulating exports and the domestic market."

Marmomac 2021 will come feature a new networking formula, thanks to the already active Marmomac Plus online portal dedicated to natural stone professionals. This tool functions alongside the event attended in person by bringing the community together and creating a path towards the show complete with a virtual space open to all sector companies.

This new showcase for the international market allows companies to promote their brands and top products, as well as present events and opportunities for meeting. This development expands the potential of the trade show attended in person by turning it into a live event 365 days/year.

All these innovations are accompanied by the return of The Italian Stone Theatre with an original layout spread across several halls in the exhibition centre and three corner spaces hosting Marmomac Talks with live streaming of educational content and debates between professionals and experts in the stone sector.

More at: www.veronafiere.it

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