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A Showcase Of Brand New Collections For Lifestyle Integration - Cersaie 2019

October 2019

The largest and most important international ceramics exhibition Cersaie, recorded a total of 112,340 visitors this year during the five days of the fair. With 889 exhibitors from 40 countries all over globe, this affirms the international appeal of the exhibition.  

Maximus super-sized slab in Panda Marble as wall tile, furniture and table top.

This year in Cersaie, RAK Ceramics celebrated its 30 years of innovation with the addition of two new technical product ranges, 16 new collections of super-sized slabs and over 17 new collections of woods, stones, cement, metals, and marbles, that clearly demonstrated the versatility of the company as a  global brand.

New Concept. New Layout. Stands designed by Arch Alessandro Bucci that centers on the integration of our products in its environment.

With two stands, one for tiles and one for sanitaryware, which was both designed by Architect Alessandro Bucci, the visitors were able to witness and appreciate the limitless applications of our products.

From innovative products like Luce – a Maximus translucent super-sized slab that beautifully transforms when backlit, to the new ceramic tile collection in trendy colorful ranges and varied size formats, the new novelties did leave a remarkable impression to our visitors.

Launching two new concepts this year, RAK-Des and RAK-Petit, we aim to continue strengthening our positing as a lifestyle solution provider. RAK-Petit is a collection of small washbasins designed by Scutella on the second chapter of our successful collaboration while RAK-Des is a bathroom suite designed to pay homage to Bauhaus’ foundation centenary. Both concepts were skillfully crafted for full functionality to aesthetically enhance the environment it is integrated with. RAK-Variant a modular washbasin collection by Italian design duo Daniel Debiasi and Federico Sandri was also received well by the visitors due to the flexibility of its application.

Completing the list of our Sanitaryware Novelties is RAK-Illusion a collection inspired by feelings and sensation of wonder which was launched in Frankfurt last ISH, and is now available in market.

We sincerely thank all friends and colleagues in the industry who visited our stand and we hope to see you again next year!

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