Verona marks 20 year milestone with series of brand boosting initiatives

October 2021

Verona has launched a series of brand boosting initiatives as it celebrates two decades in the tile industry.

The company, which began by selling stone and mosaics to independent customers, is now the UK’s largest tile distributor, supplying ceramic and porcelain tiles across various markets.

Led by Adrian Hinchliffe, the business has pursued a successful growth strategy and won a number of accolades and awards along the way.  To say thank you to everyone involved in its success story, Verona has launched a special anniversary video.  This takes viewers on the journey of Verona, from humble beginnings to multi-million pound business.  Adrian and the team share plans for the company’s future and provide personal insights into the business.

Taking pride in its high staff retention, Verona is quick to recognise those who perform well. The business chooses to promote from within, offering staff the opportunity to progress up the career ladder as they gain experience and skills.

Alongside the video, Verona has a series of exciting new launches planned for the remainder of the year and into 2022. In the next month, Verona will be unveiling two new patterned tile collections to commemorate the anniversary, designed by one of Verona’s own.

Created by Rosie Preston, from the marketing team, Mondrian and Vincent reflect current consumer demand for patterned tiles.

Marketing Director, Katy Black, comments: “We are thrilled to be able to bring these two stunning designs to market and to see Rosie create something that reflects her love of design and interiors.  Our team works closely with manufacturers to design tiles but this is a new whole new adventure for us, celebrating our love of tiles at our 20 year turning point.”

“Building on the success of our ClickLux SPC luxury vinyl collection, we’ll be expanding our flooring range in the next month to include a wider range of materials and styles, including on-trend patterns, tile designs and water resistant laminate. We are also responding to the demand for outdoor porcelain with our recently updated Al Fresco collection and Loft 90x90 20mm additions, with new outdoor ranges for 2022 already in development.”

“The last 18 months have brought many challenges ... but I’m confident that with continued hard work and determination we will weather the storm and I’m looking forward to exciting times ahead.”

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