Coronavirus claimed another exhibition victim when The Salone del Mobile.Milano announced that the show will be postponed from 5th to 10th April until 7th to 12th June. The aim is to deliver a 60th edition that fully reflects the global importance of this event.
“The decision to reschedule the event will enable exhibitors, visitors, journalists and the entire international furnishing and design community to make the most of the show’s potential,” explains Maria Porro, President of the Salone del Mobile.Milano. “As well as celebrating a major anniversary, this year’s event will be packed with new features and will focus on the theme of sustainability and highlight the progress made in this area by creatives, designers and companies’
“Moving the show to June will also allow large numbers of international exhibitors and visitors to take part as usual and will give exhibiting companies the time they need to organise their participation in the best possible way, which as we know takes months of preparation from the initial concept through to the finished stands,” explains Porro. “Given the eager anticipation surrounding the show, we are working hard to ensure it is a unique, concrete and exciting experience.”
Launched in Milan in 1961 as a vehicle for promoting Italian furniture exports, Salone Internazionale del Mobile is now seen as the global benchmark event for the interior design sector.
It is normally held in Milan in April every year, along with the biennial Euroluce exhibition in odd years, and EuroCucina and the International Bathroom Exhibition in even years. It runs in tandem with the annual International Furnishing Accessories Exhibition and Workplace3.0. These events are flanked by FTK (Technology For the Kitchen), EuroCucina’s collateral event and S.Project, the exhibition devoted to design products and decorative and technical furnishing solutions. Since 1998, the event has been rounded off by SaloneSatellite; a launchpad for young designers.
