A MULTISENSORY installation spanning 9,000sq m, designed in collaboration with architect Matteo Nunziati, reimagines the traditional showroom as a cultural and design-driven environment, says Florim.
The new development is described to be an immersive space where material, light, and emotion blend to express the identity of the products in a fresh and engaging way. Florim adds: ‘The project unfolds across four narrative areas, conceived as full-scale micro-architectures. These immersive spaces allow visitors to experience the aesthetic, technical and functional qualities of Florim surfaces, enhanced by a lighting concept that reveals textures, depths and materiality.’
The Gallery also reflects Florim’s identity as a B Corp and Benefit Corporation, where durability, material choices, lifecycle awareness and indoor well-being are essential components of the design process, says the company.
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