Smart Marketing Works has signed a partnership agreement with NBS - the platform for connected construction information - as a recommended provider of CPD-writing services for construction product manufacturers.
Smart Marketing Works is a full-service marketing agency providing bespoke marketing services to a wide range of clients mainly in the construction sector. The company’s CPD client list has seen rapid growth in recent years, as the company’s reputation for CPD writing has been more widely recognised.
The new agreement with NBS, which manages the RIBA CPD Providers Network as part of a joint venture with the RIBA, adds Smart to the NBS roster of recommended CPD creation specialists.
Smart’s CPD client portfolio is now very broad, with a specialism in building product marketing, particularly in tiling, flooring, ceramics, bathrooms and adhesives.
“Even before the pandemic, our CPD work was one of the fastest growing areas of our business,” explains Kay Porter, Managing Director of Smart Marketing Works. In the last year-and-a-half it has really taken off, as companies look for new ways to communicate high quality technical information to specifiers.”
“We are launching a new division within our business – Smart CPD Works – to enable even greater focus on to the specific needs of our customers, alongside the other marketing services we provide. Our new relationship with NBS provides a really strong basis on which to grow and develop our CPD services even further, whether our material is to be delivered digitally or in person,” continues Porter.
“We are delighted with this strong recognition from NBS and look forward to working together closely in the coming years.”
Izy Herrera, Marketing Manager NBS, comments: “Specifiers are hungry to hear about the latest innovations, see inspirational projects and understand the technical detail. CPDs are a great route to do this.”
The technical research and CPD writing team at Smart have built up a vast pool of knowledge and expertise regarding standards, testing, and regulations over a number of years.
For further information visit www.smartmarketingworks.com.
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