A new project under the banner of sustainability to describe the values and mission that have always been characterising Caesar.
Sustainability – it’s a frequent and highly topical word in international issues involving the economy, politics, and society in general. The theme of protection and, consequently, of wellbeing were primary for Caesar, the company says, since its foundation, when it started producing porcelain stoneware and carried out its design consciously, offering its customers the functional and aesthetic support, and guaranteeing its employees and collaborators respect and attention.
Caesar has been building a long-standing path dedicated to sustainability, with concrete actions that gave a tangible demonstration of a solid and heartfelt principle that should be considered a constant projection towards the future rather than an end point.
‘Every day counts’ is Caesar’s new project that aims to tell the story of how important it is to pursue the basic principles of a green and people-oriented way of doing business every day.
Earth, people, and community
The main topics that Caesar will address are Earth, people, and community, through developing numerous communication activities, including visuals, brochures, social programming, video, and photo shoots and a dedicated website– everydaycounts.caesar.it.
The principles of the circular economy characterise the actions of the ‘Earth’ theme, reporting the choices made by Caesar: from the recycling of fired and unfired scraps, as well as of process water (thanks to the closed-circuit purification system); to the separate and certified collection of materials both in the industrial process and inside the offices (iron, wood, plastic, paper, cardboard); followed by the strong focus on the energy aspect: operations such as the reduction of emissions, logistic efficiency and energy cogeneration (with a plant that covers up to 70% of the overall requirement) undoubtedly push towards self-generation and, therefore, a conscious management aimed at safeguarding resources. This principle is also associated with the numerous product, process, and design certifications, and the special technical features of porcelain stoneware, whose durability and recyclability assist the sustainability process.
But that’s not all: porcelain stoneware is a sustainable material, to the benefit of those who choose Caesar products: it is 100% natural, as it does not contain harmful substances and does not release components of an organic nature (VOC or formaldehyde) into the environment; it is 100% safe, because it is plastic-free and does not contain other chemicals, such as waterproofing agents, paints, resins; it has high hygiene standards, thanks to its compact surface. As highlighted in the ‘people’ section, Caesar’s workplaces are also healthy and safe, supporting the wellbeing of workers, which the company encourages with regular refresher and training courses, as well as with organisational work models aimed at complementing professional and personal needs as much as possible.
Wellbeing measures are also the basis for actions aimed at people in the community. Indeed, the ‘community’ aspects highlight the operations aimed at supporting the introduction of Caesar in the local community: social and cultural initiatives are regularly organised to favour its growth and development, as well as welfare initiatives such as donations to NGOs, youth, and schools.
The website everydaycounts.caesar.it will display detailed information on the sustainability features of Caesar materials and the certifications obtained.