TTA leads on global tile trend discussions

TTA leads on global tile trend discussions

November 2017

The Tile Association is taking a leadership role within the EUF to drive forward discussions with international partners on confronting technical issues affecting the global tile market.

One of the TTA’s core roles is to represent the interests of the UK tile industry on an international stage, whether it is developing new Standards in ISO meetings or discussing best practice approaches on how to respond to the latest international tile trends and technological developments.

Following the recent regular meeting of the EUF at Cersaie, there was a special meeting with The Tile Council of North America and Confindustria, representing the Italian industry. The representatives of the TCNA included their president and other directors. The aim of the meeting was to develop international cooperation and drive up standards globally.

The TTA was represented by: Director and Chairman of the Training Committee, Bob Howard MBE, who is also president of the EUF; Technical Director, Brian G Newell; and Company Secretary, Kay Porter, who also assumes responsibility for running the secretariat of the EUF.

The American presentation included such familiar issues as the recruitment of new tilers into the industry, in particular the problem of attracting young people to the sector.

Of key interest was the growing move in the States towards the requirement for accredited fixers for many jobs. This mirrors a similar trend in the UK, where accredited fixers are seen as the way forward to drive up quality in the industry and improve customer confidence.

This is particularly the case with the latest fixing challenges now being posed by the large format porcelain panels which are becoming increasingly common in both North American and European markets.

These panels can be 3m by 1.2m in size and require totally different methods for storage, handling and fixing. They will also most likely require more than one fixer on the job and may require specialist adhesives.  

“When faced with these types of product developments, which in many ways are game changers in terms of the way that fixers work on-site, it is really useful to hold these international discussions, since we find that our American and Italian colleagues are grappling with many of the same issues,” says Bob Howard MBE. “I look forward to the next EUF meeting which will take place at Cevisama in February.”

Meanwhile the TTA intends to start developing training courses in the new year, which will be specifically targeted to help fixers develop their skills in the large format tiles area.

TTA reduces fees for domestic technical inspections
The Tile Association is reducing the cost of accessing its technical inspection service for domestic projects of up to 25 sq. metres.

TTA’s Technical Inspection service is excellent value for all users and is available to anyone who has concerns about tiling work.

Under the terms of the service one of TTA’s highly experienced technical inspectors can visit a site to inspect any tiling installation.

The inspector will assess the job against relevant British and European Standards and provide a detailed written report of the inspection with their findings and a conclusion. This report can be used in court as evidence, should any dispute go to that level.

Full details of pricing are available on a dedicated section of TTA’s website. Anyone who requires to access the service should fill in a Technical Inspection booking form (also available on the site), and TTA staff will be in contact to confirm further details.

Exciting sponsorship opportunities available for TTA Awards 2018
The TTA is pleased to announce the first four Gold sponsors for next year’s Awards. They are BAL, Instarmac, Norcros Adhesives and Shackerley (Holdings) Group Ltd.

However, there are still plenty of sponsorship opportunities left for the Awards. This year there will be enhanced sponsorship packages available, adding value for sponsors and improving the attractiveness of involvement with the industry’s number one gala event.

All Gold sponsors will get:

  • Stand space at the TTA Technical Expo, which is taking place for the first time this year
  • The chance to present a CPD on a subject of your choice.  The CPD programme will be running concurrently with the Technical Expo between 10am and 4pm on Friday 18 May on the same day, and in the same venue, as the Awards Night itself
  • VIP table of ten
  • The chance to present an Award
  • Logos displayed during the ceremony
  • PR exposure for several months in the run-up to the Awards, including online marketing in web and social media
  • Acknowledgement of sponsorship in all promotional material for the Awards
  • Four articles in Tilezine and TTA website
  • Three months of advertising on Tilezine website and e-newsletter
  • Awards banner advert on TTA Awards website in the lead-up to the event

More details on Awards sponsorship – at Gold, Silver and Bronze levels – are available on the sponsorship page of the special TTA Awards website.

The Awards themselves will take place on the evening of Friday 18th May at The St John’s Hotel, Solihull.

The early part of the day will see the CPD seminars and Technical Expo. The TTA AGM will also be held on the same day at 5pm in the St Johns Hotel. All members are encouraged to attend.

For further information, please contact the TTA on 0300 365 8453 or by emailing

Entries sought for TTA Awards 2018

The TTA is encouraging all companies and individuals in the industry to submit entries for the TTA Awards 2018, which are to be held on the evening of Friday 18 May at The St John’s Hotel, Solihull.

It is the quality of the entries that make the event what it has become today. For many companies in the industry The TTA Awards have become a key part of their annual marketing activities, while for individual fixers, an Award can be a very valuable boost for their careers.

The full list of Award categories, some of which are again due to be judged by public vote, is as follows:

  • Outstanding Contribution/Lifetime Achievement (Awarded by TTA Board)
  • Excellence in Marketing
  • Best Innovation
  • Best E-commerce Website - Public vote
  • Best Domestic Project - Public vote
  • Wall Tile of the Year - Public vote
  • Floor Tile of the Year - Public vote
  • Best Environmental Initiative
  • Excellence in Supply
  • Excellence in Retail
  • Employee of the Year
  • Excellence in Tile Contracting
  • Trainee Tile Fixer of the Year
  • Tile Fixer of the Year - Public vote
  • Excellence in Customer Service
  • Best Small Commercial Project
  • Best Large Commercial Project
  • Best Heritage Project - Public vote

Entries to the TTA Awards will close in January 2018, so there is still time to submit your top projects, products and achievements for recognition in 2018.
For further information on Awards sponsorship or entering, please contact the TTA on 0300 365 8453 or by emailing

Tile & Stone Journal to co-sponsor Tileman’s Lunch
The Tileman’s Lunch is to take place this year on 8th December at The Grazing Goat Restaurant in Marylebone, London W1.

The latest news is that Tile & Stone Journal are joining forces with the TTA as a joint sponsor of this year’s event. The TTA is very grateful for their support. Bookings will be closing soon, and only a few places remain.

So anyone interested, who has not yet secured a place, should contact the TTA office to book tickets. This pre-Christmas gathering of TTA members is always popular, particularly when it is held in a superb venue like The Grazing Goat.

The restaurant website is:

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