Many in the industry felt that the wood-effect floor tile trend had finally run out of steam. Cersaie 2017 proved them wrong. While not quite enjoying the dominance of three or four years ago, there were still plenty of new wood-effect tiles on display; fighting for stand space with cement tiles, faux terrazzo and a proliferation of white marble simulations.
Wood-effects have moved in some interesting and commercially clever directions. Alongside the expected thin plank formats, which continue to get longer, there were far more wood effect tiles in more traditional large and medium format rectangular tile sizes. There were even tiles that used the characteristic grain and knots of wood as a plain tile surface texture: painted wood, if you like. They were really very effective.
And, of course, there was plenty of 20mm thick anti-slip wood-effects for exterior use: the decking that will never rot.
TSJ was particularly stuck by some of the wider plank formats which really allow the grain and figuration of the wood to shine through. Ceramica Sant Agostino had one of the best examples in its quite beautiful Barkwood range.
Barkwood, is a porcelain range that really delivers the essence of wood, with its warm chromatic or neutral shades, smooth graphics, and light surface texture. The range offers planks win three different
formats: 200 by 1,200mm, 300 by 1,200mm and the really impressive 300 by 1,800mm (the shape of wood-effect time to come). Decorated using digital technology, Barkwood is offered in Ash, Burnt, Cherry, Honey, Natural, and White designs: all rectified and 10mm thick.
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