Next spring, VitrA Bathrooms will open a 5,600 sq. ft flagship space in London’s Clerkenwell. VitrA London aims to be far more than just a showroom for design-led bathroom products, but to serve as a creative hub: a social space for architects, and designers with dedicated areas for product specification, events, and workshops.
VitrA London will occupy two floors of the award-winning Turnmill Building, designed by Piercy&Company. Located in the heart of the Clerkenwell Green Conservation Area, VitrA London is well placed to serve the international A&D community.
The ground floor will feature designer bathroom ranges including those created in collaboration with designers such as Ross Lovegrove, Sebastian Conran, Terri Pecora, and, most recently, Claudio Bellini, and Arik Levy. There will also be a seminar area for talks and an active brassware display.
The lower ground floor will have a dedicated specification space for WCs and basins, as well as showcasing a broad range of tiles and other important elements of bathroom design. There will also be an immersive 4D theatre.
Levent Giray, Managing Director of VitrA UK, comments: “VitrA London marks the beginning of an exciting new chapter for our business, enabling us to engage more effectively with our national and international client base. Our aim is for VitrA London to become a cornerstone of the architecture and design community – a place for clients to meet, work and socialise, as well as simplifying the bathroom specification process for them.”
VitrA products are available to buy through a network of specialist retailers, installers and wholesalers across the world. The brand also has showrooms in Istanbul, Cologne, Mumbai and Moscow.
More at: www.VitrA.co.uk.
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