Leading tile distributor, Verona, has upgraded its website and online trade portal to better support customers, making the platform more user-friendly, while providing retailers with easier access to marketing materials and product information to enhance the sales experience online and in store.
The business, which has returned to trading following the easing of lockdown restrictions, wisely used the unexpected downtime to improve its digital services and overall online experience provided to independent retailers.
Customers now have access to a wide range of marketing materials available at the click of a button. From stunning lifestyle and product images, to promotional flyers and brochures, access has been improved to ensure retailers can get what they need quickly and easily to showcase the tiles they sell, and ultimately drive sales.
Marketing materials on portal.jpg
The newly revamped website provides easier navigation, allowing the option to browse by collection, making it simple to navigate groups of products and search for the ideal range to stock in the showroom. When it comes to calculating quantities, the handy product calculator is specifically linked to each product, allowing customers the ability to work out exactly how many tiles they’ll need, without having to input the size.
The functionality of the search software has also been improved, making results much more relevant, and available stock is now shown in square metres as well as pieces, so it’s clear for customers to see if there is the required amount available for orders.
Verona’s marketing director, Katy Black explains: “Customer feedback is incredibly important to us, which is why we’ve enhanced our digital offering on the website and trade portal based on input from retailers. These new improvements will make it quicker and easier for customers to order from us, and browse our latest ranges.
“We’re constantly looking at how we can improve as a business and make it a priority to evolve our services and support from the suggestions we receive. Watch out for further developments to come, including a landing page showcasing all of our collections.”
The latest marketing initiative also allows customers to amend delivery addresses at the checkout, and add reference numbers to keep track of orders on the trade portal. More at: www.veronagroup.co.uk
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