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Verona upgrades trade portal to better support retail customers

November 2020

Leading tile distributor, Verona, has upgraded its website and online trade portal to better support its customers as the industry returns to a new normal. Like many businesses in the UK, Verona used the unexpected downtime wisely improving its digital services and online experience, updating several key areas to ensure customers can order online and discover products more effectively.

Following the successful launch of the portal last year, retailers have instant access to their trade account 24 hours, seven days a week. An extension of Verona’s existing website, the portal can be accessed directly from the main site www.veronagroup.co.uk at a time to suit the retailer. A private, secure site, Verona customers have the option to log on to place orders, check stock availability and pricing, with real time updates provided to all customers supplementing the company’s already well-established internal sales support team.

New developments have been introduced to enhance the sales experience. Retailers now have access to marketing materials and product information at the click of a button. From stunning lifestyle and product images, to promotional flyers and brochures, the user journey has been improved to ensure retailers can get the sales support material they need quickly and easily, driving sales online and in store.

Customers can also see box quantities, amend delivery addresses at the checkout, and add reference numbers to keep track of orders on the trade portal.

The newly revamped main Verona website provides easier navigation for visitors, allowing the option to browse by collection, making it simple to discover groups of products and search for the ideal range to stock in the showroom. When it comes to calculating quantities, the product calculator is specifically linked to each product, giving customers the ability to determine exactly how many tiles they’ll need, without having to input the tile size.  Available stock now shown in square metres as well as pieces, so it’s clear for customers to see if there is the required amount available for orders.

Verona’s marketing director, Katy Black explains: “The trade portal has been a success since its launch, but our aim is to continually develop it to meet the needs of our customers. With lockdown, customers relied on online services to ensure they could trade effectively, so we ensured our portal and website were in line with their needs in the ever increasing digital world we all live in.

“These new improvements are based on the feedback from customers, making it quicker and easier for customers to order from us, and browse our latest ranges online, reducing the need for contact with the sales team in these uncertain times. We have further developments planned, including a landing page showcasing all of our collections.”

Independent retailers can easily register for a trade account in just a few simple steps and will benefit from the same pricing and offers as they would through the internal team. Not only can current stock levels be checked, trade customers can check their credit limit and available balance, even on a Sunday when the sales office is closed. The majority of Verona customers are now signed up to the trade portal - to join them simply visit: www.veronagroup.co.uk/customer/account/create

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