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TTA Awards - Excellence in Marketing House of Mosaics

April 2019

House of Mosaics is a relatively new, trend-setting company specialising in innovative and inspirational mosaic tiles.  Although it is a young business, the directors have over 40 years’ experience in the tile industry and are passionate about providing customers with the best selection of stylish mosaics of the finest quality at reasonable prices.

House of Mosaics launched a new display stand into all 100 Tile Giant stores in November 2018.  The project was signed off by the Tile Giant commercial team in September 2018 and was fully merchandised in-store in November 2018, meaning the whole project took just 8 weeks from start to finish.  The short time-frame is by no means reflective of the work that went into the project!

HoM wanted to bring something creative, fresh and new to the market, not just from a range perspective but also from a merchandising and marketing communications point of view.  The HoM team wanted to create a ‘house’ not only to reflect the brand but also to invite customers to envisage their own home when choosing mosaics.  The stand was designed from scratch with the objective of bringing inspiration and practicality to the shopping journey as well as facilitating assisted sales by the in-store sales team.

The stand is a four-sided, freestanding spinning display that can be positioned near a wall while still offering full access to the end user if space is limited. It gives customers the option of a take-away sample to assist them to make a decision that they will live with, similar to the concept of the paint swatch sample.

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